Augmented Philanthropy

Activists turn to surreal forms of marketing to convey urgency

Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers.
SCORE: 5.4
Warm Top 6 Examples: 55,370 Total Clicks May 13 - Apr 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Gender-Switched Pregnancy Ads - Thses Ads for the City of Chicago Show Impregnated Teenage Boys
SCORE: 7
Viral 25,203 Clicks Pub: Jun 6, 13
Gender-Switched Pregnancy Ads
Thses Ads for the City of Chicago Show Impregnated Teenage Boys
In an effort to raise awareness for teenage pregnancies, the City of Chicago commissioned shocking ads featuring pregnant boys. Instead of mimicking classic pregnant girl ads, the campaign opted... [More]
Spectacular Polar Bear Puppets - The Greenpeace Polar Bear Struts Her Stuff for the Arctic
SCORE: 6.7
V. Hot 10,556 Clicks Pub: Sep 12, 13
Spectacular Polar Bear Puppets
The Greenpeace Polar Bear Struts Her Stuff for the Arctic
Chrispher Kelly is the man behind the new Greenpeace Polar Bear, a massive puppet that’s set to walk the streets of London to advocate for greater protection the Arctic. The bear, named Aurora,... [More]
Self-Conscious Billboard Ads - The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
SCORE: 5.4
Warm 12,631 Clicks Pub: May 28, 13
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
In a billboard campaign by Dove called ‘Girl Outdoor,’ a young girl is seen peeling the billboard away to shield herself from prying eyes. Encouraging mothers to “join the... [More]
Protective Rugby Player Ads - The Woman’s Room Campaign Urges "Stand Strong Against Violence"
SCORE: 5
Mild 3,573 Clicks Pub: Nov 29, 13
Protective Rugby Player Ads
The Woman’s Room Campaign Urges "Stand Strong Against Violence"
Although the Woman’s Room ad campaign might seem to be promoting violence against violence, once the uniform on one of the males is recognized, it becomes clear that is not the case at all. Instead,... [More]
Multi-Faceted Violence Ads - This ANAR Campaign Shows a Different Message to Kids and Adults
SCORE: 4.3
Mild 910 Clicks Pub: May 8, 13
Multi-Faceted Violence Ads
This ANAR Campaign Shows a Different Message to Kids and Adults
It may look like a typical awareness campaign poster, but there is more than meets the eye in this campaign. In commemoration of International Children’s Day, a Spanish kid’s help phone line... [More]
Awareness-Raising Reflective Artwork - 'The Lost Lakes' Spreads an Environmental Message in Beijing
SCORE: 3
Mild 2,497 Clicks Pub: Jul 27, 13
Awareness-Raising Reflective Artwork
'The Lost Lakes' Spreads an Environmental Message in Beijing
These reflective large scale art installations represent China’s 240 lost lakes that disappeared in the past 40 years due to climate change. Placed strategically around the city of Beijing, &#... [More]