Category
Marketing
Fan Immersion
Trend cluster
Category
Augmented
Philanthropy
Activists turn to surreal forms of marketing to convey urgency.
5.0
Trend score
Trend
What is the Augmented Philanthropy trend?
Augmented Philanthropy: Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers.
Trend themes
Themes within the Augmented Philanthropy trend
Three behaviours holding the trend together01
Guerrilla Campaigns
Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention.
02
Alternative Advertising Formats
When necessary to deliver a message discretely to a specific audience, ads must take different measures.
03
Shock Factor
Shocking images disrupt consumers from their daily routine and force them to pay attention.
Industry implications
What the Augmented Philanthropy trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Guerrilla campaigns and alternative advertising formats are becoming increasingly popular in marketing and advertising.
For
Social Advocacy
Non-profit organizations and social advocacy groups are increasingly using shock factor to raise awareness for causes.
For
Environmentalism
Reflective art, as in 'The Lost Lakes', is becoming an increasingly popular way to raise awareness about environmental issues.
Trend signals
Trend signals for Augmented Philanthropy
Trend score 5.0 out of 10, from popularity 81%, activity 60%, freshness 8%.
Popularity81%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Augmented Philanthropy trend
6 featured examples from May 8 to Nov 29, 2013CategoryMarketing
Gender-Switched Pregnancy Ads
Thses Ads for the City of Chicago Show Impregnated Teenage Boys
Opportunity for ad agencies to create impactful campaigns using unconventional methods.
CategoryMarketing
Spectacular Polar Bear Puppets
The Greenpeace Polar Bear Struts Her Stuff for the Arctic
The development of giant puppets for performance opens up opportunities for creative and immersive experiences in the entertainment industry.
CategoryMarketing
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
Exploring innovative approaches in the outdoor advertising industry to create more impactful and engaging campaigns.
CategorySocial Good
Protective Rugby Player Ads
The Woman’s Room Campaign Urges "Stand Strong Against Violence"
Innovative advertising agencies can create compelling campaigns that promote important social causes.
CategorySocial Good
Multi-Faceted Violence Ads
This ANAR Campaign Shows a Different Message to Kids and Adults
Innovative techniques in advertising to engage target audiences with hidden or discreet messaging.
CategoryEco
Awareness-Raising Reflective Artwork
'The Lost Lakes' Spreads an Environmental Message in Beijing
Collaborating with artists and designers to create impactful artwork that raises awareness and promotes dialogue about environmental issues.
