Protective Play

Seeking to instill a sense of comfort, parents turn to encapsulating toys

Implications - While offering comfort and security for children is often a top priority, constantly watching over infants day and night can be tricky for working parents. Seeking to provide a convenient sense of protection, parents are turning to encapsulating plush toys that are made to envelop a child, mocking the feeling of the womb. These soothing sources of play reflect a similarity to the womb that shows a more slow approach to transitioning a baby from infancy beyond.
SCORE: 3
Mild Top 5 Examples: 16,463 Total Clicks Dec 12 - Apr 14
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Consumer Insight Topics: Pop CultureToysLife-Stages
Quirky Multiple Apendage Plushies - This Tentacle Cat Plushie Gives Great Hugs
SCORE: 4.1
Warm 5,473 Clicks Pub: Dec 1, 13
Quirky Multiple Apendage Plushies
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SCORE: 3.4
Warm 4,940 Clicks Pub: Mar 21, 14
Tentacled Super Heroes
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SCORE: 2.4
Mild 1,944 Clicks Pub: Dec 18, 12
Crooning Cuddly Creature Toys
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SCORE: 2.3
Untested 2,418 Clicks Pub: May 28, 13
Huggable Pony Knapsacks
The 'My Little Pony Hug Me Backpacks' are Adorable Plush Toys
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Cuddly Sci-Fi Creatures - The Giant Cthulhu Plush is a Cuddlier Version of the Famous Monster
SCORE: 2
Untested 1,688 Clicks Pub: Sep 24, 13
Cuddly Sci-Fi Creatures
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Before you freak out, know that the Giant Cthulhu Plush isn’t exactly meant to be put in a baby’s room. This giant sci-fi stuffed animal was only photographed next to a baby and its crib... [More]