Each pin that is repinned from Elizabeth Arden's 'Pin it to Give it' Pinterest board supports women who are undergoing cancer treatments. For every repinned item, Elizabeth Arden will donate one lipstick to the 'Look Good Feel Better' program, which is a strong community designed to bring support, confidence and improve the lives of people with cancer.
Images pinned to the board share Elizabeth Arden's one for one goal and are mainly beauty-centric, focusing on uplifting the spirits of women with quotes, makeup tips and images of cancer survivors.
The board has over 3,800 followers and hundreds of repins. The campaign was launched on October 8th, which is just in time for Breast Cancer Awareness Month.
Stats for Charitable Pinboard Campaigns
Trending: Older & Warm
Research: 2,645 clicks in 132 w
Interest: 0.5 minutes
Concept: Pin It To Give It
Related: 70 examples / 54 photos
Segment: Females, 35-55
Comparison Set: 26 similar articles, including: fashion-promoting hairstyle pinboards, pinboard web shops, and personified social network art.
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