Antithetical Opulence

As the concept of luxury peaks, brands revert to the opposite

Implications - The ubiquity of luxury on a global scale is fueling a new-found apathy amid consumers that has them entertained with aspects of lowbrow culture. Comparable to aristocratic obsession with common folk, the movement appears to rebel against high fashion, but also speaks to the wealthy elite that crave originality and that are no longer drawn to images of opulent living.
SCORE: 5.5
Warm Top 6 Examples: 34,260 Total Clicks Jul 10 - Apr 14
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureFashionMediaPhotography
Upside-Down Chinatown Editorials - Photographer Martin Tremblay Stuns with Upside-Down Photos
SCORE: 6.3
V. Hot 6,687 Clicks Pub: Feb 6, 14
Upside-Down Chinatown Editorials
Photographer Martin Tremblay Stuns with Upside-Down Photos
Canadian photographer Martin Tremblay shot a series entitled ‘Fortune Cookie’ in Germany’s Shon! magazine. The Fortune Cookie photo series features high-fashion dressed models... [More]
Grocery Store-Themed Runways - The Chanel Fall 2014 Fashion Show Had a Bold Grocery Store Setting
SCORE: 6.9
V. Hot 7,304 Clicks Pub: Mar 5, 14
Grocery Store-Themed Runways
The Chanel Fall 2014 Fashion Show Had a Bold Grocery Store Setting
The Chanel Fall 2014 fashion show at Paris Fashion week had a grocery store theme. The couture clothing designs were debuted on a runway that was built to look like your local food market, with tons... [More]
Lowbrowism - The downmarket takes a prestigious turn towards higher-end style
SCORE: 5.5
Hot 2,377 Clicks Pub: Jul 13, 10
Lowbrowism
The downmarket takes a prestigious turn towards higher-end style
Implications - Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets... [More]
Haute Hamburger Couture - Moschino by Jeremy Scott Fall/Winter 2014 is Fast Food Flawlessness
SCORE: 5.2
Hot 11,371 Clicks Pub: Feb 23, 14
Haute Hamburger Couture
Moschino by Jeremy Scott Fall/Winter 2014 is Fast Food Flawlessness
Renowned the world over for his exuberant attention to stepping outside the fashion box, Jeremy Scott extends his supremacy in the fashion world with the Moschino by Jeremy Scott Fall/Winter 2014... [More]
Fast Food Inspired Accessories - The Hamburger Scarf by Antoine Peters is Deliciously Chic
SCORE: 4.9
Warm 2,581 Clicks Pub: Jun 13, 13
Fast Food Inspired Accessories
The Hamburger Scarf by Antoine Peters is Deliciously Chic
Designer Antoine Peters has launched his latest accessory creation entitled the ‘Hamburger Scarf’. This fast food inspired scarf accessory features a larger-than-life hamburger print... [More]
Fast Food-Worshipping Editorials - CR Fashion Book Issue Three Unorthodoxly Cherishes Couture
SCORE: 3.1
Mild 3,940 Clicks Pub: Dec 30, 13
Fast Food-Worshipping Editorials
CR Fashion Book Issue Three Unorthodoxly Cherishes Couture
‘The Cult’ editorial for The CR Fashion Book issue three features women who juxtapose high fashion with vices like smoking and fast food consumption. Though the word ‘cult’... [More]