This Moschino Fashion Collection Debuted First on Instagram

By: Laura McQuarrie - Oct 30, 2014
References: secure.moschino & refinery29
In order to kick off Jeremy Scott's direction for the Pre-Fall 2014 Moschino fashion collection as something entirely new for the brand, this collection made its debut on Instagram before it hit the catwalk. In response, Moschino followers went crazy sharing shots from the lookbook on social media, sparking tons of chatter about the new looks.

The garments in the collection remain true to Moschino's eccentric, feminine vibe and include many quirky details like chain embellishments, cow-print tops and of course, plenty instances where the brand name is boldly displayed on garments and accessories. Despite starting off quite subdued, Scott introduces punches of color into the collection in red, electric green, blue and mustard yellow.