Eco Refinement

As sustainable living expands, eco products get revamped for greater mass appeal

Implications - As environmental awareness expands, efforts to make sustainable living more diverse and approachable are becoming more common. Seeking to create greater mass appeal, brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics. Creating unexpected imagery from traditionally simple and mundane eco material, these enhanced paper products reflect a shift toward more marketable methods of eco consciousness.
SCORE: 5.7
Hot Top 6 Examples: 140,836 Total Clicks Jul 13 - Apr 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleBranding
Lavish Fast Food Packaging - McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
SCORE: 7.2
Viral 86,909 Clicks Pub: Jul 29, 13
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
This minimal packaging for McDonald’s luxury burger trio in Japan is a refreshing take from the greasy brown paper bags typically associated with fast food. The decadent packaging was... [More]
Divine Drawer-Like Cartons - Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
SCORE: 6
V. Hot 25,352 Clicks Pub: Jan 7, 14
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
The design of Taj Mahal Tea packaging is quite different than you’re probably used to. It isn’t a box with a flap that presents a finicky access point for infusions in sachets; instead,... [More]
Tabbed Bottle Branding - OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
SCORE: 6.8
V. Hot 10,783 Clicks Pub: Dec 20, 13
Tabbed Bottle Branding
OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Alcohol is a popular gift during the holidays, so it made perfect sense for OAC liqueur packaging to integrate its own wrapping. The bottles have been cloaked in gorgeous Peregrina Majestic Casino... [More]
Wholesome Rice Paper Packaging - Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
SCORE: 5.6
V. Hot 6,229 Clicks Pub: Apr 10, 14
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
‘Onsaemiro’ is a rice paper packaging project by student Kim Soonhee of Hoseo University in South Korea, developed to satisfy the growing need for health-conscious products. The rice... [More]
Elegant Boxed Wine Branding - The Vin Grace Packaging Design Gives Displays a Sophisticated Design
SCORE: 4.1
Mild 5,410 Clicks Pub: Nov 21, 13
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
One does not often associate sophistication with boxed wine beverages but this elegantly branded Vin Grace packaging challenges its negative associations. Embracing a simplistic visual concept,... [More]
Exquisite Keyhole Packaging - Secret Location Branding Suggests the Idea of Exclusive Access
SCORE: 4
Mild 6,153 Clicks Pub: Feb 11, 14
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
The notion of exclusivity attracts a special kind of attention, and this idea was exploited in the development of Secret Location branding. The concept store has a unique image that’s already... [More]