Imaginative Comfort

Formal infant accessories experience a backlash as parents demand imagination

Implications - Despite the move towards fashion-conscious clothing and accessories in the youth market, a rise in design that focuses on imagination and comfort is rebranding the infantile stage as hip. Sparked by parental desire to express individuality, the designs allow a divergence from the status obsession that is now commonplace for urban parents with double incomes.
SCORE: 3.6
Mild Top 6 Examples: 24,766 Total Clicks Jul 13 - Apr 14
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Consumer Insight Topics: ToysYouthLife-StagesBabies
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SCORE: 4.8
Warm 4,809 Clicks Pub: Aug 9, 13
Adorably Ferocious Toddler Costumes
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SCORE: 3.9
Warm 8,580 Clicks Pub: Jul 29, 13
Cute Crochet Baby Crowns
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SCORE: 4.8
Warm 2,215 Clicks Pub: Dec 12, 13
Burrito-Inspired Baby Blankets
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SCORE: 4.2
Mild 5,114 Clicks Pub: Feb 19, 14
Fishy Infant Sleepers
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SCORE: 2.1
Untested 3,287 Clicks Pub: Aug 30, 13
Heroic Baby Bibs
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Imagination-Aiding Accessories - Seasons Play Silks Encourage Interactivity During Playtime
SCORE: 1
Untested 761 Clicks Pub: Jan 21, 14
Imagination-Aiding Accessories
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