Gamer Exertion

A desire for pragmatic play prompts consumers to turn to physical gaming options

Implications - Digital play can often result in a static, and physically inactive lifestyle. Seeking a healthier source of day-to-day amusement, individuals are turning to physically enriching gaming options that encourage exercise and athletic improvement. This reflects a move towards sources of play that help consumers cultivate, rather than detach from, everyday experiences.
SCORE: 2.6
Untested Top 5 Examples: 2,898 Total Clicks Feb 13 - Apr 14
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Consumer Insight Topics: TechGamesLifestyleHealth
High Tech Tennis Rackets - Babolat Play Pure Drive is Revolutionizing the Game
SCORE: 3.7
Mild 933 Clicks Pub: Jan 28, 14
High Tech Tennis Rackets
Babolat Play Pure Drive is Revolutionizing the Game
Tennis players, rejoice! The Babolat Play Pure Drive is the world’s first connected racket that collects data on players’ game including shot power, technique, and ball impact location along... [More]
Video Game-Specialized Treadmills - This Virtual Reality Treadmill Should Be Part of Any Game Room
SCORE: 3.3
Untested 713 Clicks Pub: Jun 10, 13
Video Game-Specialized Treadmills
This Virtual Reality Treadmill Should Be Part of Any Game Room
A virtual reality treadmill is what gamers need to have a fully immersed gaming experience. The Omni is a virtual reality treadmill that’s able to fully utilize the current technologies in... [More]
Swing-Enhancing Baseball Apps - The 'Zepp 3D Baseball Swing Analyzer' Helps Improve Your Game
SCORE: 2.4
Untested 344 Clicks Pub: Apr 20, 14
Swing-Enhancing Baseball Apps
The 'Zepp 3D Baseball Swing Analyzer' Helps Improve Your Game
A new type of sporting gear is creeping onto the field and it’s called the Zepp 3D Baseball Swing Analyzer. This type of gear doesn’t fall along the lines of socks and helmets, but it... [More]
Intelligent Game Console Workouts - The Wii Fit U Features Advanced Monitors to Keep You On-Track
SCORE: 1.3
Untested 379 Clicks Pub: Feb 1, 13
Intelligent Game Console Workouts
The Wii Fit U Features Advanced Monitors to Keep You On-Track
The release of the highly-anticipated Wii U has brought with it a number of new games including the Wii Fit U, which adds more advanced exercise monitoring to the beloved work-out game. The Wii Fit... [More]
Exercise-Oriented Gaming Systems - Goji Play Aims to Make Cardio More Engaging
SCORE: 1.7
Untested 529 Clicks Pub: Dec 27, 13
Exercise-Oriented Gaming Systems
Goji Play Aims to Make Cardio More Engaging
Blue Goji has created Goji Play, a new gaming system designed to get you to enjoy cardio. Blue Goji was founded by Kai and Charles Huang, two of the co-founders of Red Octane, the company that made &#... [More]