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Eccentric Seasoning

Asian flavor trends turn conventional snacks into surprising experiences

Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences.
Workshop Question - How can your brand incorporate more diverse ethnicity into your product/service?
Trend Themes
1. Unconventional Flavor Combinations - Exploring non-traditional combinations and formulations in Asian snack brands consistently coming out with flavors that create unlikely matches.
2. Innovative Packaging - Nestle introduced an unusual Kitkat chocolate packaged with an image of Yasutaro Matsuki, a well-known soccer commentator, for the launch of Kitkat Nodo Ame Aji, or the Kitkat Cough Drop Flavor.
3. Shift Towards Healthier Snacks - Sticky-Rice Chips from Dang Foods have about 40% less fat compared to conventional potato chips. Consumers are seeking innovative new snack options that offer more impressive health benefits.
Industry Implications
1. Food and Beverage Industry - The trend of unconventional flavor combinations in snacks and the innovative packaging of food products requires the food and beverage industry to keep experimenting and finding creative ways to add value to their products.
2. Packaging Industry - As the packaging industry grows more innovative, it is vital to re-imagine packaging and enhance consumer experience with clever and engaging packaging designs that accurately reflect the product's features and qualities.
3. Health and Wellness Industry - The shift towards healthier snacks provides opportunities to the health and wellness industry to come up with innovative ideas that align with changing consumer preferences, such as healthier snack options with low fat content and the use of organic and/or gluten-free ingredients.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
165,910 Total Clicks
Date Range:
May 16 — Dec 17
Trending:
Average

Featured Examples

Cheesy Wine Candies
Cheesy Wine Candies
Puccho's 'Ajiyui' Series of Japanese Candies Includes a Wine and Cheese Flavor
Consumers in Asia are often the most receptive to offbeat food and drink flavors, including these new Japanese candies from Puccho. Puccho’s ‘Wine & Yaki-Cheese’ candy comes... MORE
Savory-Sweet Seaweed Snacks
Savory-Sweet Seaweed Snacks
gimMe's Seaweed Thins are Crispy, Flavorful and Protein-Rich Treats
gimMe recently introduced its Seaweed Thins as a crispy protein- and fiber-rich snack made with premium organic seaweed sourced from the protected ocean waters of South Korea. The gluten-free and... MORE
Milk-Flavored Potato Chips
Milk-Flavored Potato Chips
This Koikeya Snack Tastes Like Dairy and is Fortified with Calcium
There are many varieties of flavored potato chips on the market, but most of them come in types like salt and vinegar, BBQ or sour cream and onion. Japanese snack food company Koikeya is diverging... MORE
Asian Flavor Tortillas
Asian Flavor Tortillas
These New Doritos Tortilla Chips are Available in Taiwan and Japan Only
These new flavor varieties for Doritos tortilla chips are only available in Taiwan and Japan for a limited time, which makes them a coveted experience for foodies to try. Coming in two flavors, the... MORE
Fruity Cheese Cubes
Fruity Cheese Cubes
Kyubu Combines Snack Cubes That Blend the Taste of Fruit and Cheese
Fruit and cheese are companions that are often lined up side-by-side on decadent sampling platters, but Kyubu is the name of a brand that’s bringing these two ingredients closer than ever in... MORE
Lozenge-Flavored Chocolates
Lozenge-Flavored Chocolates
This Japanese Kit Kat Chocolate Bar Contains Real Cough Drop Powder
There are many unique Japanese Kit Kat chocolates that have been launched exclusively within the region, including everything from treats that taste of melon and cheese to ones that are frozen in... MORE
Sticky Rice Chips
Sticky Rice Chips
Dang Foods' New Sticky-Rice Chip Flavors are Aged Cheddar and Savory Seaweed
Dang Foods recently debuted two new Sticky-Rice Chips flavors at the Winter Fancy Food Show: Aged Cheddar and Savory Seaweed. The unconventional snack crisps are made with a base of sticky rice that... MORE

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