Fast-Fad Lifestyle

The fast fashion model rages on, while impacting other industries

Implications - Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand.
SCORE: 7.7
This Week and Warm Top 6 Examples: 6,667 Total Clicks Aug 15 - May 17
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Color-Changing Blended Beverages - The Starbucks Unicorn Frappuccino will be Available for Five Days
SCORE: 9.7
This Quarter and Viral 2,601 Clicks Pub: Apr 18, 17
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
Following the onslaught of unicorn-themed recipes being posted to social media, the Starbucks Unicorn Frappuccino comes as a mythical dessert drink to enjoy for an extremely limited time. Set to be... [More]
Rainbow Cosmetic Kits - Wet N Wild's 'Unicorn Glow Box' is a Limited Set of Multi-Colored Cosmetics
SCORE: 8.7
This Month and Hot 534 Clicks Pub: May 11, 17
Rainbow Cosmetic Kits
Wet N Wild's 'Unicorn Glow Box' is a Limited Set of Multi-Colored Cosmetics
Following the launch of its drugstore Rainbow Highlighter, Wet N Wild will soon be introducing an entire Unicorn Glow collection of cosmetics that take inspiration from the graceful, mythical... [More]
Runway-Inspired Summer Apparel - The Reitmans Summer 2017 Lookbook is an Affordable Take on Luxury
SCORE: 7.9
This Quarter and Hot 1,284 Clicks Pub: Mar 8, 17
Runway-Inspired Summer Apparel
The Reitmans Summer 2017 Lookbook is an Affordable Take on Luxury
The Reitmans Summer 2017 lookbook spotlights the label’s diverse and runway-themed range. In addition to showcasing everyday basics like the perfect plain tees, classic denim jackets and... [More]
Floral Choker Necklaces - Pixie Market's White Daisy Choker Draws Inspiration from the 90s
SCORE: 5.2
Warm 1,736 Clicks Pub: Aug 3, 15
Floral Choker Necklaces
Pixie Market's White Daisy Choker Draws Inspiration from the 90s
Pixie Market’s floral choker necklace is made from a delicate, lace fabric and features white daisy accents. The jewelry piece references the style of flower children from the 70s. Marrying... [More]
Duplicate Lip Kits - This Cosmetic Kit is Inspired by Kylie Jenner's Signature Product
SCORE: 5.5
Warm 397 Clicks Pub: Mar 31, 16
Duplicate Lip Kits
This Cosmetic Kit is Inspired by Kylie Jenner's Signature Product
Mimicking Kylie Jenner’s best-selling lip kits, NYX Cosmetics released its own versions that are just as versatile and even more affordable. Jenner’s matte liquid lipsticks sold out almost... [More]
Crunchy Sakura Desserts - McDonald's Japan is Serving the 'Mcflurry Crunchy Sakura' for Spring
SCORE: 4
This Quarter and Untested 115 Clicks Pub: Mar 1, 17
Crunchy Sakura Desserts
McDonald's Japan is Serving the 'Mcflurry Crunchy Sakura' for Spring
One of the telltale signs of spring in Japan is the blooming of cherry blossoms and the appearance of many sakura-themed products, like McDonald’s new McFlurry Crunchy Sakura dessert. The... [More]
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