Starbuck's American Cherry Pie Frappuccino is Only Available in Japan
Michael Hines — April 6, 2017 — Lifestyle
References: starbucks.co.jp & en.rocketnews24
Starbucks Japan has just revealed the American Cherry Pie Frappuccino and the Internet is going crazy over it. The drink was created as an homage to one of the most American foods ever, cherry pie. As such the drink itself is part pie, with the plastic lid replaced in favor of a domed piece of piece. Drinkers must "dig into" the frappuccino in order to drink it.
Once their straw has pierced the crust they are greeted with cherry pie filling, little chunks of pie and of course whipped cream. The flavor of the frappuccino itself is vanilla, although that will likely literally get lost in the sauce. The American Cherry Pie Frappuccino will have a sale price of $5.80 and will be available from April 13th until May 16th. No word on if an American release is planned, but it seems like the American Cherry Pie Frappuccino would be a hit if sold stateside.
Once their straw has pierced the crust they are greeted with cherry pie filling, little chunks of pie and of course whipped cream. The flavor of the frappuccino itself is vanilla, although that will likely literally get lost in the sauce. The American Cherry Pie Frappuccino will have a sale price of $5.80 and will be available from April 13th until May 16th. No word on if an American release is planned, but it seems like the American Cherry Pie Frappuccino would be a hit if sold stateside.
Trend Themes
1. Novelty Food and Beverage Trends - Starbucks' American Cherry Pie Frappuccino in Japan showcases the demand for innovative and unique flavors that capture consumers' attention and create buzz.
2. Cultural Homage in Food and Beverage - The creation of the American Cherry Pie Frappuccino demonstrates the opportunity for brands to pay homage to specific cultural references through unique product offerings, driving consumer interest and loyalty.
3. Interactive and Engaging Drink Experiences - The American Cherry Pie Frappuccino's interactive design and 'dig in' concept highlight the potential for brands to create immersive and engaging drink experiences that enhance customer enjoyment and generate social media buzz.
Industry Implications
1. Food and Beverage - The American Cherry Pie Frappuccino exemplifies the potential for the food and beverage industry to continuously innovate and create new taste experiences that entice consumers and keep them coming back for more.
2. Hospitality and Cafe - By introducing unique and limited-edition beverages like the American Cherry Pie Frappuccino, cafes and hospitality establishments can attract customers, foster brand loyalty, and drive foot traffic into their establishments.
3. Social Media and Marketing - The buzz generated by the American Cherry Pie Frappuccino on the Internet highlights the marketing opportunities for leveraging viral and shareable food and beverage creations to increase brand reach and engage with a wider audience.
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