Wet N Wild's Color Icon Mascara Comes in Four Bold Hues

By: Katherine Pendrill - Aug 16, 2016
References: instagram & bustle
The popular cosmetics brand Wet N Wild recently debuted a new boldly hued mascara collection called Color Icon. While the idea of colored lashes is nothing new, the look has recently regained popularity thanks to the growing demand for more unique makeup products. Now Wet N Wild is giving consumers a simple, yet effective new way to take their lashes to the next level.

The new Wet N Wild Color Icon collection consists of the brand's signature, cruelty-free mascara formula in four bold shades: blue, purple, green and bronze. This wide range of hues is designed to not only help consumers lengthen their lashes, but also to add a subtle touch of color to their eyes.

As the demand for bold and adventurous makeup continues to rise, these colorful mascaras help consumers achieve Instagram-worthy looks with ease.