Deceptive Glam

Affordable fashion focuses on sophisticated design for cost-savvy consumers

With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices.
SCORE: 8.9
This Month and Hot Top 5 Examples: 11,731 Total Clicks May 16 - May 17
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DEMOGRAPHICS
Consumer Insight Topics: FashionCosmeticsLuxury
Deceptive Shampoo Campaigns - Suave Professionals Has Released a Creative Ad to Market Its Shampoo
SCORE: 9.7
This Quarter and Viral 3,736 Clicks Pub: Apr 20, 17
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
Suave Professionals is an affordable hair care brand that created a unique campaign in order to alter the way consumers view the brand. Due to the brand’s low cost, consumers are less likely... [More]
Casual Yacht Fashion Ads - Edita Vilkeviciuten Stars in the Zara Home Beachwear Campaign
SCORE: 8.2
Viral 4,523 Clicks Pub: May 23, 16
Casual Yacht Fashion Ads
Edita Vilkeviciuten Stars in the Zara Home Beachwear Campaign
The Zara Home Beachwear ad campaign juxtaposes a casual vibe with a luxe setting. In spite of taking place on a yacht, the looks are easy-going and fun, which helps to ensure that they appear as... [More]
Affordable Luxury Timepieces - The Jiusko Luxury Mens Watches Have High-End Features
SCORE: 8.8
This Quarter and V. Hot 2,386 Clicks Pub: Mar 1, 17
Affordable Luxury Timepieces
The Jiusko Luxury Mens Watches Have High-End Features
The Jiusko luxury mens watches are crafted from quality materials to make them look and operate like high-end timepieces yet feature a price tag that is far more affordable. The Jiusko timepieces... [More]
Fashion-Focused Supermarket Ads - These Tesco Ads Highlight F&F Clothing from a Supermarket
SCORE: 8.6
This Month and Warm 472 Clicks Pub: May 5, 17
Fashion-Focused Supermarket Ads
These Tesco Ads Highlight F&F Clothing from a Supermarket
To highlight the fact that consumers may purchase F&F brand clothing from a supermarket, Tesco launched a global campaign introducing shoppers to the “Supermarket Woman.” The new... [More]
Budget-Friendly Gold Face Masks - Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4
SCORE: 6.2
This Year and Mild 614 Clicks Pub: Jan 21, 17
Budget-Friendly Gold Face Masks
Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4
A renewed interest in precious materials like gold, pearls and diamonds for skincare has seen the creation of a number of high-end luxury skin oils, creams and other treatments. For instance, there... [More]
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