While clay-based face masks are common, clay hair masks are much harder to come by. L'Oreal is hoping to change this with the introduction of its Extraordinary Clay Pre-Shampoo Mask, which is specifically designed to be applied to the skin on the scalp to remove impurities and absorb excess oil—just about five minutes before one plans to step in the shower.
This is just one of the products in L'Oreal's Extraordinary Clay collection, which also includes a shampoo, conditioner and a dry shampoo.
Using a clay mask tends to create a visible difference in the clarity of one's skin, and since there are so many consumers that use these kinds of face rituals for purification and detoxification, they will likely be willing to try the same style of mask system as a hair treatment.
Clay Hair Masks
More Stats +/-
Glamorous Hair Products
Fragrant Floral Taxis
Empowering Makeup Sets
Sensor-Driven Smart Hairbrushes
Virtual Hairstyling Programs