This Spherical Cheese Bread Comes in Graphic Paper Packaging

By: Mishal Omar - Oct 4, 2016
References: thedieline
This Brazilian cheese bread comes in the form of spheres and is packaged in a way that is uncommon for similar products.

The branding for 'Nuu' breads was designed by creative agency 'IS Branding' and was made to look similar to the packaging that chips tend to come in. The cheese bread balls come in white packages that are not unlike those that hold various dry snacks. The white packaging is labeled with yellow and orange graphics that reveal information about its contents as well as various ingredients.

By branding this food item in a way that is highly uncommon for most fresh breads, Nuu and Is Branding were able to collaborate to make a more memorable product.