Drive-Thru Novelty

Brands use the drive-thru experience as a stage for publicity stunts

Implications - Quick service restaurant chains looking to re-position the drive-thru experience in an exciting way are using the service as a setting for promotional campaigns. From renovated retro spaces to waterborne interpretations that can be visited by boat, brands are proving that there are aspects of the fast food experience that are still ripe for innovation.
SCORE: 4.6
Mild Top 6 Examples: 9,003 Total Clicks May 13 - Oct 15
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Consumer Insight Topics: Pop CultureUniqueHumor
Organic Drive-Thru Eateries - Amy's Kitchen Drive Thru Will Serve Healthy, Organic Fast Food
SCORE: 6.3
Warm 3,502 Clicks Pub: Jun 6, 15
Organic Drive-Thru Eateries
Amy's Kitchen Drive Thru Will Serve Healthy, Organic Fast Food
Amy’s Kitchen is a healthy frozen food brand that’s best known for its organic, vegetarian, gluten-free and dairy-free products like pizzas, soups and lasagnas. Now, the brand is moving... [More]
Renovated Retro Drive-Thrus - A Hollywood Starbucks Location Takes Over a 1930s Gas Station
SCORE: 4.7
Warm 1,688 Clicks Pub: Mar 31, 15
Renovated Retro Drive-Thrus
A Hollywood Starbucks Location Takes Over a 1930s Gas Station
A Hollywood Starbucks location has recently taken over a 1930s gas station—and maintained its original retro glamor. Although the chain is known for its chic and homey style, Starbucks senior... [More]
Floating Fast Food Barges - A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
SCORE: 5.4
Warm 1,321 Clicks Pub: Aug 21, 15
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
It’s not often that you can float through on a raft to pick up a burger from a fast food drive thru, but burger chain A&W recently made it possible thanks to a PR stunt turning the popular... [More]
Drive-Thru Video Screens - This Company Now Offers Interactive Video Communication with Its Baristas
SCORE: 5.3
Warm 1,103 Clicks Pub: Oct 22, 15
Drive-Thru Video Screens
This Company Now Offers Interactive Video Communication with Its Baristas
Starbucks recently announced that it will offer interactive video communication with its baristas. Although drive-thru windows are convenient, they do not allow staff to make the same kind of... [More]
Undead Brand Logos - KFC's Creepy Colonel Halloween Logo Spooks Drive-Through Customers
SCORE: 2.4
Untested 734 Clicks Pub: Oct 31, 14
Undead Brand Logos
KFC's Creepy Colonel Halloween Logo Spooks Drive-Through Customers
In the spirit of October 31st, this year KFC Australia added a few details to the face of Colonel Sanders that appears above the drive-through, turning the sign into a spooky Halloween logo.... [More]
Drive-Through Zombie Pranks - The Headless Zombie Prank is Sure to Amuse Many People
SCORE: 1.7
Untested 655 Clicks Pub: May 28, 13
Drive-Through Zombie Pranks
The Headless Zombie Prank is Sure to Amuse Many People
It’s going to be awhile before the Walking Dead series comes back, so in the meantime, people are filling that gap with zombie prank jokes. The ‘Drive Thru Zombie Headless Prank’... [More]
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