Superstar

Starbucks' Mobile App Will Soon Let You Order and Pay in Advance

By: Laura McQuarrie - Published: • References: starbucks & eater
An upcoming update to the Starbucks mobile app will soon have java addicts around the world rejoicing. If you're someone who gets jittery just waiting around in line, you'll be pleased to know that you'll soon be able to pre-order and pay for your drinks.

The new Order-Ahead feature takes cues from apps like Uber, Lyft, Seamless and Caviar, that let users order and pay for a service or food delivery in full. With about 14% of Starbucks sales coming from its mobile app, it makes sense to push its development to the next level and at the same time, speed up service. By using Order-Ahead on Starbucks mobile, customers will simply be able to make an order, pay for it, then walk into the store and pick up their drink. Stats for Drink Pre-Ordering Apps Trending: This Quarter & Hot
Traction: 2,047 clicks in 13 w
Interest: 0.6 minutes
Concept: "starbucks Mobile"
Related: 47 examples / 36 photos
Segment: Females, 12-35
Comparison Set: 17 similar articles, including: rebranded detective cups, off-the-menu starbucks drinks, and artful cup design contests.