This Statue of Liberty Costume Stunt Promotes a Menswear Brand

By: Laura McQuarrie - Oct 25, 2014
References: pix11 & prexamples
This controversial Statue of Liberty costume Halloween stunt is being used to launch Nick Graham, a new menswear brand that pays tribute to the name of the Joe Boxer underwear brand founder. The stunt in New York will involve flying helicopters carrying giant bow tie banners by the Statue of Liberty, creating the illusion that the iconic lady is dressing up for the holiday.

Since actually dressing up the Statue of Liberty was not an option, this stunt involved getting approval from the FAA in order to fly by the Statue of Liberty and up the Hudson River. New Yorkers can expect to see the bow tie on the statue between 8 am and 10 am on Halloween morning, although the stunt will also be documented in photos.