Socialized Auto

The automotive industry adapts to millennial purchasing habits

Implications - As a generation that's grown up in an era of social media, millennials enjoy showing off their lifestyle and taste preferences. The need to share and impress their peers has strongly informed the way millennials make purchasing decisions. Understanding this unique millennial attribute, the automotive industry is developing socially optimized vehicles and campaigns that very clearly recognize and reward consumers for their choices.
SCORE: 4.4
Mild Top 5 Examples: 2,143 Total Clicks Aug 15 - Oct 15
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Consumer Insight Topics: MarketingAutosEcoInteractive
Socially-Fuelled Car Cameras - The Waylens Car Camera System Lets Drivers Share Scenic Road Footage
SCORE: 5.9
Warm 800 Clicks Pub: Oct 20, 15
Socially-Fuelled Car Cameras
The Waylens Car Camera System Lets Drivers Share Scenic Road Footage
The Waylens car camera system is unlike traditional vehicle features that boast video capabilities. While most rear camera installations are intended for accident prevention and better visibility,... [More]
Social Media-Enabled Cars - This Nissan Concept Car is Covered in Connected LED Panels
SCORE: 5.4
Warm 814 Clicks Pub: Oct 6, 15
Social Media-Enabled Cars
This Nissan Concept Car is Covered in Connected LED Panels
The newest Nissan concept car is a totally connected vehicle targeting the next selfie-addicted generation of consumers. The 2015 Nissan concept car is called ‘Teatro for Dayz’ and was... [More]
Remote-Powered Parking Functions - The BMW Series 7 Parking Feature is Accessible With a Display Key
SCORE: 4.9
Mild 332 Clicks Pub: Oct 20, 15
Remote-Powered Parking Functions
The BMW Series 7 Parking Feature is Accessible With a Display Key
The BMW 7 Series vehicle is luxe, sustainable and even features a driverless parking function that is powered by a handy remote control. Accessible with the car manufacturer’s sophisticated key&... [More]
Automobile Social Media Apps - The Meople.Connector App Brings Social Media Into Ford Drivers' Cars
SCORE: 3.2
Mild 75 Clicks Pub: Oct 27, 15
Automobile Social Media Apps
The Meople.Connector App Brings Social Media Into Ford Drivers' Cars
The Meople.Connector social media app is a new Ford app that allows drivers to stay connected to their social media accounts when driving, without being distracted. This particular app allows... [More]
Rewarding Eco Rideshares - Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
SCORE: 2.7
Untested 122 Clicks Pub: Aug 7, 15
Rewarding Eco Rideshares
Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
In honor of International Environment Day this year, Uber teamed up with Renault Romania to show off the Renault Zoe as an all-electric zero-emission vehicle. Beyond just giving people the chance... [More]
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