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Crispy Kale Chips

These Kale Crips are a Healthy Alternative to Traditional Savory Snacks

— August 18, 2015 — Lifestyle
To help consumers shift their focus from snacking on junk, food brand Super Eats has created a line of deliciously healthy chip-alternatives inspired by superfoods like kale and chickpeas. These crispy treats are ideal to have as a substitute instead of traditional fast food.

While these crips might remind you of baked kale chips, they're slightly different in texture and appearance. These crips are made from a blend of kale and chickpea infused with ingredients such as lentils, rice flour and seasoning to form tiny, round green chips. The crips come in two flavors including Sea Salt & Pepper and Hickory BBQ and both are gluten-free. While snacks are an important component of many people's eating habits, consumers are seeking out more refined options made with wholesome ingredients and vegetables.
Trend Themes
1. Superfood Snacks - Food brands can create lines of healthy, nutritious, and tasty snacks inspired by superfoods, like kale and chickpeas.
2. Wholesome Ingredients - Consumers are looking for healthier snack options made with wholesome and nutrient-dense ingredients.
3. Alternative to Fast Food - Healthy and delicious snack options can be marketed as an alternative to traditional fast food options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to create healthy snack alternatives inspired by superfoods.
2. Health and Wellness - The health and wellness industry can use these kinds of snack alternatives to promote healthier eating habits and nutrient-dense diets.
3. Packaged Foods - Packaged foods sector can cater to the growing demand for healthier and nutritious snack options made with wholesome ingredients.
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