The ability to share health and fitness progress enhances consumer motivation
Implications - Many people exercise with friends, which can be more motivating than working out alone. With the rise of social media fitness apps, consumers can now exercise with all 500 of their friends if they wish. The ability to track and share exercise or diet activities makes one accountable to their network, which may be all the incentive necessary for one to continue striving towards health and fitness goals.
Trend Themes
1. Social Fitness Tracking Apps - The trend of social fitness tracking apps allows users to exercise with friends and share activities to increase motivation, providing a disruptive innovation opportunity in the fitness app industry to create new social features for exercise and diet tracking.
2. Smartphone Exercise Devices - The trend of smartphone exercise devices allows individuals to obtain more precise information about their health regimen to track progress and provide a disruptive innovation opportunity to create brand new wearable products for outdoor exercise.
3. Interactive Exercise Apps - The trend of interactive exercise apps motivates users through competitive features and social support, providing a disruptive innovation opportunity to design exercise apps with enhanced gamification features to attract more users.
Industry Implications
1. Fitness App Industry - The fitness app industry can benefit from the social fitness tracking apps trend to create innovative apps with social features that allow users to exercise and share activities with friends for motivation.
2. Wearable Technology Industry - The wearable technology industry can benefit from the smartphone exercise devices trend to create wearable products that allow individuals to track their health regimen with better accuracy.
3. Gaming Industry - The gaming industry can benefit from the family-sized gaming floors trend to create new games and gaming experience that incorporates full-body motion sensors for a more immersive and interactive experience.
7 Featured, 51 Examples:
496,264 Total Clicks
Date Range:
Sep 10 — Nov 11
Trending:
Mild
Consumer Insight Topics:
