Superstar
Cambridge Consultants is attempting to shrink the amount of excuses you have not to work out with their new i-Dration water bottle. The i-Dration is a water bottle that works alongside a smartphone app to tell you when you need to stop and take a drink.

The i-Dration water bottle measures the ambient temperature along with how much water you've already had and when. The i-Dration sends this data back to the smartphone, which crunches in the numbers and adds in heart rate data to determine whether you need a drink or not.