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The Vibration Therapy Machine by Health Mark shakes up your exercising routines making you work harder to work off those pounds.

With its trembling platform, the vibrating actions forces you to use additional muscles to stabilize yourself on the stand. It can help build bone density and muscle mass. If you get too tired, just lie back and let the Vibration Therapy Machine massage you back to health.

Implications - In the last few years, consumers have placed an increased focus on health conscious living, including organic foods, and exercising. Any company seeking to capitalize on this movement would be wise to invest in a product that either helps consumers exercise or is something they can use to exercise. By helping consumers get closer to good, clean living, the company engenders the goodwill associated with self-improvement and health from consumrers/