Koodo Mobile by TAXI Offers Fat-Fighting Cellphone Contracts

By: Amelia Roblin - Published: Jan 28, 2011 • References: taxi & lovelypackage
If you've spent any time in a Canadian city over the past couple of years, I doubt you've been able to ignore the animated advertising for Koodo Mobile by TAXI. Targeting a younger generation or cellphone socializers, the telecommunications company enlisted the spirited assistance of this resourceful firm for its branding, packaging and billboards.

Using fitness as the means to connect with contemporary young adults, Koodo Mobile by TAXI has released a slew of workout-related products, guides and paraphernalia that send this message: this wireless provider rids customers of the excess weight of expensive plans. Besides the pilates ball and the wrist sweatbands, I especially enjoy the Mini Muchacho action figures as Koodo's most recent release. Stats for Athletic Image Branding Trending: Older & Mild
Research: 9,222 clicks in 278 w
Interest: 4 minutes
Concept: Koodo Mobile By Taxi
Related: 104 examples / 80 photos
Segment: Males, 12-55
Comparison Set: 38 similar articles, including: typographic treat packaging, 21 starbucks branding moves, and professional chef packaging.