Taking cues from modern GPS systems, the LiveRider provides you with similar information in relation to your bike-riding trip. With additional information on the number of calories you've burned during your travels, the LiveRider is definitely a helpful tool to make your workout more efficient.
Implications - Many of today's consumers are wrapped up in the health and fitness movement. These consumers are likely to invest in a wide range of products that make getting in shape a less daunting challenge. Businesses that offer similar products will fare well amongst those individuals concerned with their well-being.