As different brands from across the spectrum have begun to adopt skate-inspired looks, the definition of street style has largely changed as of late, which is something that many of these September 2016 streetwear ideas consider inadvertently.
One theme seen throughout the majority however is the reversion to 1990s styles -- be it in baggy cuts or retro colorways. In order to promote this aspect, many brands have structured editorials to bring up a nostalgic feeling, with one example being Reebok's employment of Anaïs Gallagher -- the daughter of Oasis' guitarist and vocalist. In another, Primitive Skateboarding remembered the legacy of the late Anna Nicole Smith with a collection of tribute apparel.
Other examples included in this collection of September 2016 streetwear ideas are a number of rapper-designed collections -- with Travis Scott's apparel in celebration of his '90210' music video's release and Lil Yachty's vibrant tour merchandise being a few to name.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
