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Moody Western Photography

Wallpaper Magazine's 'High Noon' Editorial Spotlights Dynamic Menswear

— August 15, 2016 — Fashion
Photographer Paolo Di Lucente captures 'High Noon,' a Western-themed menswear editorial that is featured in the latest issue of Wallpaper Magazine. Gracing the publication's September 2016 issue, this image series spotlights a range of edgy and streamlined apparel picks with a rural design inspiration.

Each piece is handpicked by wardrobe stylist Jason Hughes -- with pieces ranging from impeccably tailored trench coats and suit jackets to structured hat accessories that embody a retro look and feel.

High Noon features top model Alastair George who is lensed amidst a remote, countryside setting. The model poses on the grounds of a secluded residence that is surrounded by a dry and rocky terrain. Fusing Polaroid-themed imagery with dynamic apparel, this editorial gears vintage Western apparel toward younger fashion fans.
Trend Themes
1. Rural Design Inspirations - Opportunities to innovate and create fashionable clothing and accessories using inspiration from rural designs and environments.
2. Polaroid-themed Imagery - The Polaroid aesthetic offers a disruptive innovation opportunity, making old-fashioned imaging techniques popular again in the age of digital photography.
3. Vintage Western Apparel for Younger Audiences - There is an opportunity for disruption by creating modern, vintage Western apparel that appeals to younger generations.
Industry Implications
1. Fashion - Fashion companies can innovate by incorporating Polaroid-themed imagery and rural design inspirations into their clothing and accessory designs.
2. Photography - Photography companies can capitalize on the demand for Polaroid-inspired imagery by creating new cameras with updated features.
3. Marketing and Advertising - Marketing and advertising companies can disrupt by creating campaigns that use vintage Western apparel to target younger demographics.
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