In order to capture images for its latest street culture-inspired campaign, Stussy took to the streets of Paris, France, with the talents of photographers Tyrone Lebon and Tom Guinness on deck.
The editorial doesn't take on a singular theme, other than to show the inclusive demographic that it markets towards and to celebrate the sense of individuality that it encourages as a result.
The street culture clothing is especially shown on models that pertain to subversive identities, including a man dressed in a suit and vibrant red lipstick, an artful black and white image of a model with bejeweled tear drops and thick fake eyelashes and another who is shown stealing the Mona Lisa. Other images in the editorial pay tribute to the brand's international scope and the sense of community that it generates by bringing people together.
What's Driving This Trend
- Street Culture Clothing
- Opportunities for brands to celebrate diversity and individuality through their clothing line.
- Subversive Identities
- Opportunities for brands to cater to unconventional and marginalized identities in their marketing campaigns.
- International Scope
- Opportunities for brands to showcase their global reach and generate a sense of community through their branding efforts.
Who This Affects Most
- Fashion
- Brands in the fashion industry can incorporate street culture clothing and celebrate diversity in their collections.
- Marketing and Advertising
- Brands in marketing and advertising can create campaigns that aim to cater to unconventional and marginalized identities.
- Tourism
- Brands in the tourism industry can highlight their reach, cater to diverse audiences, and create a sense of community through their branding efforts.
