In order to increase awareness for the latest American Eagle jeans, the brand completed a photo shoot on the streets of New York's Soho district.
It features a male and female muse, who both show off ripped American Eagle jeans, neutral-toned sweaters and simplistic shoes. With this, the editorial takes on a cozy vibe that likens it well to the fall season, working to provide consumers with great ideas for looks that they can throw together from the brand.
Although the majority of the apparel features solid colors, the collection also includes a few geometric prints and a sporty jacket that has thick stripes trailing down the arms. The American Eagle jeans are shown in a variety of different washes and cuts, showing consumers the versatility of its seasonal selection.
Key Themes Behind This Trend
- Street Style Photography
- Opportunity to showcase fashion brands through urban-inspired photo shoots, increasing brand awareness and inspiring consumer style.
- Seasonal Lookbooks
- Creating editorial content featuring versatile clothing options for specific seasons, providing consumers with ideas for stylish looks.
- Versatile Denim
- Highlighting the versatility of denim through showcasing different washes and cuts, promoting consumer interest in American Eagle jeans.
Where This Applies
- Fashion Photography
- Utilizing street style photography to capture urban fashion trends and highlight clothing brands.
- Fashion Retail
- Creating seasonal lookbooks to showcase apparel options, influencing consumer purchasing decisions.
- Denim Industry
- Promoting the versatility of denim through showcasing different washes and cuts, driving consumer interest and sales.
