NIGO -- the founder of a popular Japanese streetwear brand known as 'A Bathing Ape,' or BAPE, is a part of 'Human Made,' a collaborative label that produces graphic apparel with the help of 'Sk8thing.'
In the company's 'Season 12' collection, the Japanese streetwear brand includes a number of prints that pay tribute to 1950s motifs, with much of the artwork made to look like vintage signs and cartoon characters.
Most of the apparel carries the Human Made brand name boldly -- the company's acronym appearing on the cape of a gun-toting silhouette, within the design of the devilish Human Made logo, replacing a slice of pizza and curved in full form over illustrations. Other designs include a vintage bellboy carrying a Human Made-branded suitcase, and another that depicts a polar bear cuddling a version of the company's logo as well.
What's Driving This Trend
- Nostalgic Streetwear
- Opportunity for fashion brands to collaborate with artists and tap into consumers' love for nostalgia through vintage-inspired designs.
- Graphic Apparel
- Fashion and printing companies can innovate to create unique graphics inspired by pop culture or other niche markets to differentiate their products from competitors.
- Artistic Collaborations
- Opportunity for fashion brands to collaborate with artists to produce exclusive designs that appeal to target audiences and drive customer engagement.
Who This Affects Most
- Fashion
- Fashion brands can take inspiration from vintage designs and collaborate with artists to create unique graphic apparel that meet customers' nostalgia-driven demand.
- Printing
- Printing companies can innovate to create new designs and techniques to print pop culture and niche references on clothing, accessories, and other products.
- Art
- Artists can collaborate with fashion brands to translate their artistic style into clothing and apparel, opening new market opportunities for their work and brand.
