'The Quiet Life' is a brand based in Los Angeles, California, that's known amongst its consumers for crafting simple menswear with slightly cynical branding.
In its Fall/Winter 2016 collection, the brand infuses athletic clothing and casual wear with slogans that link to its identity, such as the word "QUIET" emblazoned across sweaters. In addition to this, the design of an index finger covering a mouth is shown as a means to signify the brand's mantra, as well as the image of a cartoon woman leaning over somberly.
Meanwhile, a few others just show the word "LIFE" sprawled down the sleeves of hoodies. The simple menswear line is made up mostly of neutral tones, however a few more vibrant pieces perforate as well. This includes a mustard-yellow jacket and a bright turquoise crew neck.
What's Driving This Trend
- Minimalist Menswear
- There is an opportunity for minimalist menswear brands to incorporate unique graphic prints and slogans to differentiate themselves in the market.
- Quiet Branding
- Brands can explore the concept of quiet branding, using subtle and symbolic imagery to convey their identity and mantra.
- Casual Athletic Wear
- The blending of athletic clothing and casual wear presents an opportunity to create versatile and comfortable clothing options for men.
Who This Affects Most
- Fashion
- The fashion industry can benefit from integrating minimalist menswear and quiet branding into their collections and marketing strategies.
- Sportswear
- Sportswear brands can explore the concept of casual athletic wear, offering functional and stylish options for men.
- Graphic Design
- Graphic designers can contribute to the minimalist menswear trend by creating unique and impactful graphic prints and slogans.
