LN-CC, a high-end fashion retailer that's based in London, England, recently released some of its latest layered styles in time for the fall season.
As a means to promote the pieces and make clear its target demographic, the company included an angst-ridden lookbook to go along with it. Its muse is adorned in blatantly oversized pieces, making him appear like a child wearing his father's clothing.
Although that's not an image most men go for, LN-CC use of the huge layered styles allows the clothing from its various brands to be at the forefront of every picture. In addition to this, the black and white imagery pays tribute to the vintage styles that many of the brand's designers draw from.
What Makes This Trend Stand Out
- Layered Oversized Fashion
- There is an opportunity to create a line of layered oversized clothing targeting youthful consumers.
- Vintage-inspired Black and White Imagery
- Using a black and white aesthetic can create unique marketing opportunities for vintage-inspired fashion brands.
- Youthful Angst-ridden Lookbooks
- Brands can attract targeted demographics using lookbooks showcasing youth cultures and attitudes.
Sectors Adopting This
- High-end Fashion Retail
- High-end fashion retailers can experiment with different marketing approaches to attract younger consumers.
- Men's Fashion
- There is a growing market for oversized fashion styles in men's fashion.
- Vintage Fashion
- Vintage fashion brands can incorporate modern styles and marketing strategies to appeal to younger generations.
