Dev Hynes, a singer and songwriter who is better known to some as 'Blood Orange,' joined with 'Know Wave' to bring his unique sense of style to the public.
Although Know Wave is relatively new to the apparel manufacturing industry, considering it's an online radio station, the collaborative effort proves successful. The t-shirts are available in both black and white variations, which each showing graphic prints on the front.
Dev Hynes and Know Wave promote the apparel through a short editorial that takes on a vintage punk-infused tone -- focusing in on casually positioned subjects who sit and stand in front of iconic NYC structures. In addition to selling as regular streetwear, the t-shirts are reported to function an merchandise for Dev Hynes' 2016 album titled 'Freetown Sound.'
What's Driving This Trend
- Collaborative Apparel
- Opportunity for artists and brands to collaborate on unique apparel lines.
- Innovation in Online Radio
- Online radio stations like Know Wave can explore new revenue streams through apparel collaborations.
- Promotion Through Editorial Content
- Using editorial content with a specific tone can create a unique brand image and drive apparel sales.
Who This Affects Most
- Apparel Manufacturing
- Apparel manufacturers can explore new collaborations to create unique products and expand their customer base.
- Music Industry
- Artists can leverage their brand and album releases to create fashion merchandise and generate additional revenue.
- Media and Publishing
- Online radio stations and other media platforms can monetize their audience by venturing into apparel collaborations.
