Virgil Abloh, a man who was formerly best known as Kanye West's creative director, is the founder of OFF-WHITE, a high-end streetwear brand that boasts statement colorways, extravagant structures and iconic branding.
By associating his label with a black and white pattern that's shown striped horizontally down many of the pieces, Virgil Abloh is able to generate more loyalty among his consumers, who know how recognized the prestigious branding is. With the 2016 Fall/Winter collection, this is included on the majority, with t-shirts, hoodies, and phone cases all sporting the bold pattern.
Also included in the OFF-WHITE collection are a variety of graphic crew necks, sweaters, flannel button-ups, military-style bomber jackets and even oversized suit pants. Expected to arrive in full at the end of September, the whole collection will be available for purchase online -- making it different from past releases, which could only be found at select stores.