Ultra-Utilitarian High Fashion

HÆRVÆRK's Futuristic Fashion Designs Reimagine Fabric Use

HÆRVÆRK, a brand run by eclectic Danish designer Niels Gundtoft, debuted a variety of futuristic fashion designs from its Spring/Summer 2017 line during the recent Copenhagen Fashion Week.

Each of the looks makes use of unconventional material choices and bold structures, making for ensembles that speak to an overt sense of functionality that make the futuristic fashion designs stand out. This theme is extended to oversized jackets, hoodies, pants and shorts, as well as the accessories shown along with these pieces.

This includes a hefty industrial belt wrapped around the waist of pants made from bright blue tarp and an oddly shaped backpack that looks like a turtle shell. The colorways used throughout are vibrant, with HÆRVÆRK including a variety of tones that are all patched together.

Futuristic Fashion Designs
Opportunity for fashion brands to experiment with unconventional material choices and bold structures.
Ultra-utilitarian Apparel
Opportunity to create ensembles that speak to an overt sense of functionality.
Vibrant and Patchwork Colorways
Opportunity for fashion brands to include a variety of tones that are all patched together.

Who This Affects Most

Fashion Industry
Can experiment with unconventional material choices and develop a line of ultra-utilitarian apparel with bold structures for style-conscious consumers.
Textile Industry
Opportunity to innovate textiles and other materials to create modern, functional clothing.
Accessories Industry
Can design unconventional accessories like a backpack shaped like a turtle shell to complement ultra-utilitarian apparel styles.
SCORE
6.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 84%
Freshness 8%

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