Denmark-based retailer Norse Store has teamed up with boutique Japanese fashion brand orSlow to launch a collaborative collection that will be sold exclusively on the company's online platform.
The collection draws inspiration from military attire and makes heavy use of herringbone fabric and slim-fit silhouettes. In particular, it borrows elements from Vietnam War-era items. For example, the M-38 jacket features several pockets and an extra-tough construction, mimicking the look of the American military jackets during the war. Other pieces in the capsule include tailored denim jeans and shirts, logo t-shirts, and a ripstop cotton cargo shirt.
“To bring the original herringbone fabric back to life, we needed a partner capable of dying and constructing cloth to our specifications," Norse Store buyer, Kevin Kafesu, referencing the inspiration for the unique collaboration.
Image Credit: Norse Store
What Makes This Trend Stand Out
- Military-inspired Apparel
- There is an opportunity to create military-inspired clothing collections utilizing durable fabrics and functional designs.
- Collaborative Collections
- Retailers can partner with boutique brands to bring unique and exclusive capsule collections to their customers.
- Focus on Vintage Styles
- Designers can draw inspiration from past eras to create modern clothing pieces with a nostalgic vibe.
Sectors Adopting This
- Fashion Retail
- Retailers can introduce unique capsule collections and collaborate with boutique brands to attract customers and stand out in the crowded fashion industry.
- Textile Manufacturing
- Manufacturers can focus on producing durable fabrics such as herringbone for the military-inspired designs that are gaining popularity.
- Vintage Clothing
- Vintage clothing stores can capitalize on the trend by sourcing and reselling authentic vintage military attire and designs inspired by past eras.
