As the Fall season is upon us, Japanese imprint HUMAN MADE introduces its new HUNTING capsule full of adventurous looks. The brand drew inspiration from clothing that is often worn during hunting occasions, elevating the palette with new materials and design elements. This includes corduroy buttons along dark khaki or head-to-toe matching outfits in the form of canvas workwear jackets and pants to match.
This is followed bt a suspended vest with pockets to add a touch of function and reads "GEARS FOR FUTURISTIC TEENAGERS" branding along the suspenders. The rest of the items include tee, buttoned shirts, outerwear jackets, and sweaters with the rare "loop knitting" technique. These are adorned with HUMAN MADE logos such as the dog and duck emblem.
Image Credit: HUMAN MADE
Why This Trend Is Growing
- Adventure Fashion
- Opportunity to create and market adventure-themed fashion with unconventional materials and design elements
- Capsule Collections
- Opportunity to launch niche collections for targeted audiences, like HUMAN MADE's hunting capsule for Fall 2022
- Functional Fashion
- Opportunity to incorporate function and practicality into fashion pieces, like the suspended vest with pockets from HUMAN MADE
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can explore and innovate in product niches and create fashion that appeals to adventurous consumers and blends style with practicality
- Outdoor and Adventure Gear
- Opportunity for outdoor and adventure gear companies to expand into fashion and collaborate with fashion brands to market products that cater to outdoor enthusiasts
- Streetwear
- Urban fashion and streetwear companies can draw inspiration from adventure and outdoor clothing and design collections that appeal to consumers looking for functional yet stylish clothing
