'Sprayground' is a company that specializes in crafting unique carriers for its consumers to enjoy, with past works including a version that shows an x-ray of bones and another that's coated in lavish jewelry.
Like the latter of the two, its 'Money Rolled' backpack speaks to a culture of competitive consumerism well, with the company covering the products in symbols of wealth to generate a dialogue. In order to promote its latest unique carrier, Sprayground employed an LA model named Tianna Gregory to pose with it.
Many of the images show her next to an expensive sports car, working to further instill the status that the backpack gives its wearer. The Money Rolled release is available in white and pink -- both of which utilize a print that the brand's been known to use since 2012.
Key Themes Behind This Trend
- Unique Carriers
- There is an opportunity for disruptive innovation in creating unique and visually striking carriers that speak to a culture of competitive consumerism.
- Sprayground Branding
- Creating products covered in symbols of wealth offers a way to generate a dialogue and promote consumer engagement with the Sprayground brand.
- Printed Backpacks
- Incorporating visually appealing prints on backpacks presents an opportunity to cater to fashion-conscious consumers looking for distinctive designs.
Where This Applies
- Fashion Accessories
- The fashion accessories industry can explore unique carrier designs that integrate symbols of wealth and visually appealing prints, targeting fashion-conscious consumers.
- Apparel and Streetwear
- Apparel and streetwear companies can incorporate disruptive branding strategies by creating products with symbols of wealth and unique designs, appealing to the competitive consumerism culture.
- Marketing and Advertising
- Marketing and advertising agencies can leverage the concept of unique carriers and visually striking prints to promote brands and engage consumers in conversations about consumerism and status.
