As a means to pay tribute to its earlier roots, Supreme elected an opinionated skater known at Jason Dill to model some of its best Fall/Winter 2016 looks.
In order to capture the legend at his best, the brand got help from acclaimed photographer Terry Richardson, who has previously been behind the camera for advertising campaigns for brands like Tom Ford, Yves Saint Laurent and Marc Jacobs.
The photographer has also formerly collaborated with Supreme as well, making the editorial with Jason Dill flow especially smoothly. Although relatively short, Jason Dill manages to model many looks, including a lime jacket with a sheepskin collar and another that's made from black leather which has card designs imprinted into it.
Why This Trend Is Growing
- Skate Culture Fashion
- Disruptive innovation opportunity: Create a fashion line that combines skateboarding culture and high-end fashion, appealing to both skaters and fashion enthusiasts.
- Celebrity Endorsements in Fashion
- Disruptive innovation opportunity: Collaborate with influential celebrities and photographers to create unique and attention-grabbing fashion editorials.
- Streetwear Luxury
- Disruptive innovation opportunity: Develop a streetwear brand that offers high-quality, premium clothing with a luxury edge.
Industries Being Reshaped
- Fashion Photography
- Disruptive innovation opportunity: Integrate new technologies and techniques into fashion photography to create visually captivating and boundary-pushing editorials.
- Skateboarding Industry
- Disruptive innovation opportunity: Merge skateboarding culture with fashion to create innovative and stylish skateboarding gear, accessories, and clothing.
- High-end Streetwear
- Disruptive innovation opportunity: Combine the comfort and aesthetic of streetwear with the luxurious materials and craftsmanship of high-end fashion brands.
