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This Back-to-School Clothing Series Follows 'A Boy Named Raf'

 - Aug 23, 2016
References: openingceremony & hypebeast
Opening Ceremony, a high-end fashion retailer that's known for its unconventional looks released a editorial dubbed 'A Boy Named Raf' which works to promote its back-to-school clothing.

The muse of the campaign dotes a somber expression throughout each image as he participates in activities that liken him to the elementary-aged boy that he emulates. This includes images which show him on a swing set and surrounded by books in the grass, all while wearing oversized clothing -- with many looks making use of bright colors and child-like embroidery designs.

The name for the editorial comes not only from its portrayal of an unenthused man-child dressed in back-to-school clothing, but its use of designs used from designer Raf Simons' Fall/Winter collection for 2016.