This Back-to-School Clothing Series Follows 'A Boy Named Raf'
Riley von Niessen — August 23, 2016 — Fashion
References: openingceremony & hypebeast
Opening Ceremony, a high-end fashion retailer that's known for its unconventional looks released a editorial dubbed 'A Boy Named Raf' which works to promote its back-to-school clothing.
The muse of the campaign dotes a somber expression throughout each image as he participates in activities that liken him to the elementary-aged boy that he emulates. This includes images which show him on a swing set and surrounded by books in the grass, all while wearing oversized clothing -- with many looks making use of bright colors and child-like embroidery designs.
The name for the editorial comes not only from its portrayal of an unenthused man-child dressed in back-to-school clothing, but its use of designs used from designer Raf Simons' Fall/Winter collection for 2016.
The muse of the campaign dotes a somber expression throughout each image as he participates in activities that liken him to the elementary-aged boy that he emulates. This includes images which show him on a swing set and surrounded by books in the grass, all while wearing oversized clothing -- with many looks making use of bright colors and child-like embroidery designs.
The name for the editorial comes not only from its portrayal of an unenthused man-child dressed in back-to-school clothing, but its use of designs used from designer Raf Simons' Fall/Winter collection for 2016.
Trend Themes
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Luxe School-inspired Clothing — Opportunities in creating a line of high-end back-to-school clothing with embroidery designs that cater not only to kids but to adults.
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Unconventional Editorial Campaigns — Opportunities in using advertising materials that resonate with unconventional shoppers.
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Fashion Inspired by Children's Clothing — Opportunities in using child-like designs in high-end fashion collections and incorporating them into a new clothing line.
Industry Implications
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Fashion Retail — Opportunities in promoting back-to-school clothing with unconventional campaigns.
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Embroidery Services — Opportunities in creating customized embroidery designs for high-end clothing lines.
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Photography / Advertisement — Opportunities in using unconventional photo shoots and editorial campaigns to attract unconventional shoppers.
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