'SAYHELLO,' a skate style label that's based in Japan, released a Summer 2016 lookbook that highlights some of its most original designs.
Playing on retro motifs, the eclectic brand includes pieces that utilize old-school illustrations, tie-dye styles and baggy layered looks that take from the 1990s. The SAYHELLO brand name is implemented in graphic prints on the majority of pieces -- shown repeating down the back of t-shirts and long-sleeves, atop vibrant tie-dye prints and through intricate lettering.
The brand also offers collared button-ups, checkered socks and accessories, branded headwear and more in its skate style collection. The editorial showcases the looks in underground parking lots, skate parks and city streets, speaking to the rebellious youthful demographic that its designed for.
Key Themes Behind This Trend
- Retro Skate Style
- Opportunity for brands to incorporate old-school illustrations, tie-dye styles, and baggy layered looks into their skate fashion collections.
- Graphic Branding
- Brands can incorporate unique and colorful graphic prints of their name onto their clothing items, making it a recognizable and marketable part of their collection.
- Youthful Rebelliousness
- Brands can create fashion collections that target a youthful, rebellious demographic by incorporating traditionally cool elements like graphic prints and layered looks.
Where This Applies
- Skate Fashion
- Brands can take inspiration from SAYHELLO's retro skate style collection to create their own fashion lines tailored to the skateboarding culture.
- Streetwear Fashion
- Opportunity for streetwear fashion brands to incorporate graphic branding into their clothing items, thereby creating a signature look and appeal.
- Accessories
- Opportunity for accessory brands to introduce checkered socks and branded headwear into their collections, tapping into the youthful and rebellious target market.
