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SAYHELLO's Editorial Showcases Retro Motifs and Whimsical Branding

 - Aug 18, 2016
References: sayhellotokyo & hypebeast
'SAYHELLO,' a skate style label that's based in Japan, released a Summer 2016 lookbook that highlights some of its most original designs.

Playing on retro motifs, the eclectic brand includes pieces that utilize old-school illustrations, tie-dye styles and baggy layered looks that take from the 1990s. The SAYHELLO brand name is implemented in graphic prints on the majority of pieces -- shown repeating down the back of t-shirts and long-sleeves, atop vibrant tie-dye prints and through intricate lettering.

The brand also offers collared button-ups, checkered socks and accessories, branded headwear and more in its skate style collection. The editorial showcases the looks in underground parking lots, skate parks and city streets, speaking to the rebellious youthful demographic that its designed for.