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eLearning > Tactics > Innovating Through Ritual > Module 3 / 4

Sponsors

Instructor: Jonathon Brown
Future of Business
Download the Future of Business Trend Report
In this module on the innovation tactics, Jonathon moves on to tell the story of Brian Dennis, VP of Customer Service at Kohl's. Brian wanted to get support and funding for a $25M investment into some new technology, but faced an uphill battle as other business priorities were in the way. Logically, his idea made sense, but he needed to be creative in how he set it up to be presented.


Using the Sponsor pathway to adoption, the story goes that Brian looked around and identified the specific executives who would benefit the most from his idea. He approached each of them, specifically calling out how his idea would help their goals. Beyond gaining internal sponsorship, the key to Brian's success story here was his willingness to concede credit. You have to ask yourself: am I in this for the idea or for the credit?
Related Trend Report: Future of Business
Workshop Question:
Do you care more about the ideas or the credit?
View Innovation Webinars
Featured Insights
Creative Management
Project management apps focus on tasks outside of business processes alone
Implications - The practice of project management is common in the workplace, and brands are now creating platforms through which consumers are able to track projects related to more creative or educational pursuits. More than streamlining the creation process, such platforms cater to consumers seeking productivity-enhancement in their daily rituals and hobbies.
Workshop Question - How could your brand more effectively streamline the creation process?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Crowdsourced Grocery
Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Adulting
Apps encouraging Millennials to complete necessary tasks use gamification
Trend - Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience.
Workshop Question - What's a necessary, boring task your brand could make more appealing to the Millennial cohort?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Homemaking
Brands facilitate homemaking projects for people who are physically distancing
Trend - As many continue to physically distance and work from home under shelter-in-place orders, they're taking on homemaking projects to pass the time. Brands are facilitating this process by offering everything from designer creativity workshops to platforms that teach consumers how to make their own murals.
Workshop Question - How could your brand facilitate at-home projects and services?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dedicated Desktop
Companies are launching more apps specifically designed for desktop users
Trend - Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.
Workshop Question - How can your organization better offer more functional products and services?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Community
Socialization in the digital sphere becomes a necessity more than a habit
Trend - In tense and uncertain times, tech-specific relationship-building is becoming more of a need than a fixed habit among consumers. These services and the new ways consumers are using them are enhancing online relationships specifically, rather than functioning as a way to keep relationships going between meet-ups.
Workshop Question - How is your brand easing consumer burdens in times of individual or collective crisis?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Volunteer Matchmaking
Volunteering is streamlined through efficient apps & platforms
Trend - As new generations seek out ways to give back, methods of volunteering are adapting to be more inclusive of modern technology, lifestyle habits and overall convenience. From mobile apps that streamline the sign-up process to matchmaking-inspired platforms that pair users with cause, these services help redefine the act of volunteering.
Workshop Question - How might you encourage your consumers or audiences to give back? How could you potentially gamify the process?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Payment Split
Cost-splitting apps enhance the convenience of daily rituals
Trend - A plethora of payment-splitting apps can now be observed across categories. With the idea of making bills easier to pay, these apps are appearing across sectors from restaurant visits to managing household expenses.
Workshop Question - How could your brand ease the purchase journey for its customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends