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eLearning > Innovation > Innovating Through Ritual > Module 3 / 4

Sponsors

Instructor: Jonathon Brown
Future of Business
Download the Future of Business Trend Report
In this module on the innovation tactics, Jonathon moves on to tell the story of Brian Dennis, VP of Customer Service at Kohl's. Brian wanted to get support and funding for a $25M investment into some new technology, but faced an uphill battle as other business priorities were in the way. Logically, his idea made sense, but he needed to be creative in how he set it up to be presented.


Using the Sponsor pathway to adoption, the story goes that Brian looked around and identified the specific executives who would benefit the most from his idea. He approached each of them, specifically calling out how his idea would help their goals. Beyond gaining internal sponsorship, the key to Brian's success story here was his willingness to concede credit. You have to ask yourself: am I in this for the idea or for the credit?
Related Trend Report: Future of Business
Workshop Question:
Do you care more about the ideas or the credit?
View Innovation Webinars
Featured Insights
Creative Management
Project management apps focus on tasks outside of business processes alone
Implications - The practice of project management is common in the workplace, and brands are now creating platforms through which consumers are able to track projects related to more creative or educational pursuits. More than streamlining the creation process, such platforms cater to consumers seeking productivity-enhancement in their daily rituals and hobbies.
Workshop Question - How could your brand more effectively streamline the creation process?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Pandemic Homemaking
Brands facilitate homemaking projects for people who are physically distancing
Trend - As many continue to physically distance and work from home under shelter-in-place orders, they're taking on homemaking projects to pass the time. Brands are facilitating this process by offering everything from designer creativity workshops to platforms that teach consumers how to make their own murals.
Workshop Question - How could your brand facilitate at-home projects and services?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dedicated Desktop
Companies are launching more apps specifically designed for desktop users
Trend - Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.
Workshop Question - How can your organization better offer more functional products and services?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Community
Socialization in the digital sphere becomes a necessity more than a habit
Trend - In tense and uncertain times, tech-specific relationship-building is becoming more of a need than a fixed habit among consumers. These services and the new ways consumers are using them are enhancing online relationships specifically, rather than functioning as a way to keep relationships going between meet-ups.
Workshop Question - How is your brand easing consumer burdens in times of individual or collective crisis?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlining Note
Note-taking is simplified and streamlined to the benefit of several industries
Trend - The process of taking notes is being streamlined for individuals in a range of industries, whether in healthcare or in creative or technical-writing fields. Such services benefit individuals by elevating their ability to organize, while benefiting organizations for their ability to streamline and simplify processes.
Workshop Question - Where could your brand streamline and simplify processes?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stimulated Disruption
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.
Workshop Question - How are you giving your more insatiable team members a platform for disruption?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Workplace
Smart office systems streamline workplace efficiency
Implications - Artifical intelligence is being adapted into various workplace systems in order to enhance the efficiency of specific tasks, and overall employee productivity. These systems are being incorporated into workplaces as companies increasingly understand AI's potential in enhancing human labor, instead of being a replacement for it.
Workshop Question - How could your brand use AI to enhance employee productivity rather than replace it?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secondary Occupation
Millennials and Gen Z use different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.
Workshop Question - How could your brand create more seamless experiences to ease the life of its consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends