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eLearning > Innovation > Innovating Through Ritual > Module 4 / 4

Stories

Instructor: Jonathon Brown
Co-Creation & Customization
Download the Co-Creation & Customization Trend Report
For the final module, Jonathon reveals one of the most applicable innovation techniques he's discovered. This technique has consistently proven useful in selling-in ideas at Lowe's Innovation Lab. In the past, the equation for selling anything was need + solution = sale. If you could understand a buyer's needs and clearly map the benefits of your product or idea to those needs, you had a solution and could make a sale. Today, we need to think about our internal customers differently. The equation is now need + solution x narrative = sale. We need to think carefully about how we tell the story around our idea and which vehicles we use.

Following interviews with several executives at Lowe's Innovation Lab, Jonathon reveals the story-telling vehicle and approach that led to a green light on an exoskeleton project they dreamed up. Again, though an idea may seem logical when presented directly, the reality of the business climate on any given day can mean significant roadblocks need to be overcome. In order to get past any potential nitpicking, Lowe's backed up and thought about the bigger picture. They created a story around their exoskeleton idea and hired writers and illustrators to create a comic book.
Related Trend Report: Co-Creation & Customization
Workshop Question:
What is the narrative you're providing?
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Featured Insights
Aided Ideation
The capitalization of creativity ushers in brainstorm-assisting products
Implications - As Millennials begin taking over the workplace, more premium is placed on out-of-the-box thinking and the ability to ideate quickly and efficiently. The response to this is a slew of brainstorm aids. As this youth generation enters adulthood, society's standards of what it means to be an ideal adult citizen will shift to accommodate and reflect Millennials.
Workshop Question - How can you implement internal ideation sessions that will allow your whole team the ability to voice their ideas?
3.9
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Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Tech Community
Socialization in the digital sphere becomes a necessity more than a habit
Trend - In tense and uncertain times, tech-specific relationship-building is becoming more of a need than a fixed habit among consumers. These services and the new ways consumers are using them are enhancing online relationships specifically, rather than functioning as a way to keep relationships going between meet-ups.
Workshop Question - How is your brand easing consumer burdens in times of individual or collective crisis?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychological Backing
Apps that focus on personal and professional streamlining utilize psychology
Trend - Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.
Workshop Question - How could your brand better streamline the responsibilities of its customers or employees?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Payment Split
Cost-splitting apps enhance the convenience of daily rituals
Trend - A plethora of payment-splitting apps can now be observed across categories. With the idea of making bills easier to pay, these apps are appearing across sectors from restaurant visits to managing household expenses.
Workshop Question - How could your brand ease the purchase journey for its customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Illuminated Office
Office lighting is enhanced via interactivity or productivity-promotion
Trend - Brands are incorporating lighting into their office spaces that prioritize productivity and creativity, whether that's in interactive installations or in items that track time spent working versus relaxing. Such products are able to create enhanced ambient environments that prioritize balance while working.
Workshop Question - How could your brand enhance its office space to prioritize both productivity and creativity?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlining Note
Note-taking is simplified and streamlined to the benefit of several industries
Trend - The process of taking notes is being streamlined for individuals in a range of industries, whether in healthcare or in creative or technical-writing fields. Such services benefit individuals by elevating their ability to organize, while benefiting organizations for their ability to streamline and simplify processes.
Workshop Question - Where could your brand streamline and simplify processes?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Advice
Consumers turn to third parties to retrieve curated friendly advice
Trend - Brands are entering the business of friendly "advice-giving" by creating platforms, both virtual and otherwise, that consumers can take advantage of. This shift functions as both an extension of the expertise-based advice platforms that are popping up, as well as an officialized version of the consumer tendency to turn to the internet for guidance.
Workshop Question - How could your brand create a friendly advice tool for customer service purposes?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Record
Tech-infused note taking devices help increase efficiency and accuracy
Implications - Employees are turning to technology to help them be more productive during meetings, including the digitization of transcripts to mitigate the chances of important notes being missed. The use of such devices highlights how consumers are using technology not to replace their function in the workspace, but to improve the quality of their work and enable them to be more productive.
Workshop Question - How could your company better leverage technology to enhance productivity internally?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stimulated Disruption
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.
Workshop Question - How are you giving your more insatiable team members a platform for disruption?
5
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Megatrends