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eLearning > Innovation > Innovating Through Ritual > Module 2 / 4

Creatives

Instructor: Jonathon Brown
Startup Innovations
Download the Startup Innovations Trend Report
There's more to innovation success than coming up with unique ideas. Once you have a special idea, you still need to get enough other people on board to make it come to life. In this module, Jonathon explains how you can overcome the trap of thinking that a great idea is all you need. For this, Jonathon introduces the three "pathways to adoption:" Creatives, Sponsors and Stories.

For Creatives, Jonathon tells the story of a junior scientist at Pfizer who had an idea for a dual-flavor, modular lip balm product, but didn't know where to start. Coming from a scienctific perspective, his approach was limited until he started sharing his idea with the design team. The story illustrates how important it is for us to consider who our allies in innovation are within our company and how we can reach across silos to get input and support for an idea before we bring it up the ladder.
Related Trend Report: Startup Innovations
Workshop Question:
Who are your allies in bringing ideas to life?
Get Better and Faster
Featured Insights
Stimulated Disruption
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.
Workshop Question - How are you giving your more insatiable team members a platform for disruption?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
P2P Support
Peer-to-peer support becomes a lifeline for communities overcoming COVID-19
Trend - Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities.
Workshop Question - How is your brand facilitating community support at this time?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Trend - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomer who own businesses are turning to resources that offer support from a community of their peers—offering them learning opportunities they otherwise would not have.
Workshop Question - What does community support look like for your target demographic? Is it found online or in-person?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro-Influence
Micro-blogging platforms allow consumers and influencers more control over content
Trend - Streamlined blogging and social apps are on the rise, as influencers look to better control the content they're able to create and sell, and as consumers look for content that's more personalized to their interests. With social apps like Instagram currently dominating digital culture, particularly among Millennials and Gen Z, creating spaces for smaller communities appeals to those looking for direct and genuine connections with peers and influencers.
Workshop Question - How could your brand establish authentic connections with its customers?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Advice
Consumers turn to third parties to retrieve curated friendly advice
Trend - Brands are entering the business of friendly "advice-giving" by creating platforms, both virtual and otherwise, that consumers can take advantage of. This shift functions as both an extension of the expertise-based advice platforms that are popping up, as well as an officialized version of the consumer tendency to turn to the internet for guidance.
Workshop Question - How could your brand create a friendly advice tool for customer service purposes?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Record
Tech-infused note taking devices help increase efficiency and accuracy
Implications - Employees are turning to technology to help them be more productive during meetings, including the digitization of transcripts to mitigate the chances of important notes being missed. The use of such devices highlights how consumers are using technology not to replace their function in the workspace, but to improve the quality of their work and enable them to be more productive.
Workshop Question - How could your company better leverage technology to enhance productivity internally?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Outsourcing
Employee outsourcing is prioritized to enhance efficiency
Implications - Companies are increasingly accessing online platforms through which they're able to outsource tasks and roles that they traditionally kept within internal teams. Such efforts have the benefit of being more cost and time-efficient, opening up space for brands to work with a more diverse range of professionals, while also broadening opportunities for freelancers.
Workshop Question - In what area could your brand use the help of outsourced employees?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secondary Occupation
Millennials and Gen Z use different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.
Workshop Question - How could your brand create more seamless experiences to ease the life of its consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Localized Growth
Big businesses offer high-tech services to help local companies expand
Implications - Global, tech-focused businesses create new tools and services that focus on increasing the reach of smaller, local businesses. In an act to appear non-threatening to small companies, these new business models are designed to help entrepreneurial initiatives grow and become more in-tune with the advantages of technology. Leveraging advanced technologies like blockchain on a small scale will yield mass results for new companies trying to make their overall strategies stronger and more successful.
Workshop Question - How can your brand leverage technology to increase your scope and reach?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends