Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Insight - Between the pandemic, high costs of living and unethical corporate practices--many North American consumers are becoming disillusioned. The reactions to this are being seen in both extreme forms--such as in 'The Great Resignation,' but also in smaller ways that involve individual consumers' restructuring their lives to better align with their values. These values typically involve more time for their wellbeing and less for work and productivity-related rituals.
Insight - Between the pandemic, high costs of living and unethical corporate practices--many North American consumers are becoming disillusioned. The reactions to this are being seen in both extreme forms--such as in 'The Great Resignation,' but also in smaller ways that involve individual consumers' restructuring their lives to better align with their values. These values typically involve more time for their wellbeing and less for work and productivity-related rituals.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
Trend Themes
1. Reassessing Priorities - North American consumers are adapting their lifestyles to align better with their values, leading to disruptive innovation opportunities in wellness, alternative work opportunities, and lifestyle products.
2. Minimalist Organization - 'Meraki' and 'Boom Journal' are examples of the trend of consumers seeking simple and efficient ways to stay organized and maintain mental wellness, which presents disruptive innovation opportunities in productivity tools, health and wellness products, and digital therapy services.
3. Great Resignation Period - The job market upheaval and employee dissatisfaction are encouraging disruptive innovation in career advancement services, alternative work opportunities, and mental health and wellness products.
Industry Implications
1. Health and Wellness - The trend of reassessing priorities and seeking new ways to maintain wellness presents disruptive innovation opportunities in fitness, nutrition, mental health, and self-care products and services.
2. Digital Products and Services - The trend of minimalist organization creates disruptive innovation opportunities in the digital tools and services industry, including productivity apps, digital therapy services, and personal organization tools.
3. Career Advancement Services - The Great Resignation period presents disruptive innovation opportunities in career counseling services, alternative work opportunities, and job placement tools.
5 Featured, 45 Examples:
66,147 Total Clicks
Date Range:
Mar 21 — Jul 22
Trending:
Mild
Consumer Insight Topics:
