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eLearning > Tactics > Innovating Through Ritual > Module 1 / 4

Intro to Innovating Through Ritual

Instructor: Jonathon Brown
Innovation Tactics
Download the Innovation Tactics Trend Report
The future of innovation is bright, but leaders today are under increased pressure to find winning innovation strategies and there are few avenues to learn how others do it. Far too often, innovation is talked about in big, vague, rhetorical statements that really don't mean anything. Jonathon Brown, Trend Hunter's Chief Growth Officer, has conducted hundreds of interviews with innovation leaders to uncover proven techniques for innovation. Gathered from personal interviews with today's business leaders, this module focuses on reporting actual innovation techniques used in business today.


This module begins with a proven technique for finding new ideas and reveals how Bacardi challenges what they think they know by getting behind the curtain in the unlikeliest of businesses. The Beg, Borrow & Steal program has become a core technique in Bacardi's relentless mission to find their next big idea. It even produced the world's first tea-based spirit.
Related Trend Report: Innovation Tactics
Access Advisory Services
Insights by Trend Hunter AI
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.
Workshop Question - How can your brand make your product more accessible than it already is?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Dark Stores
Brands are converting or combining stores into micro-fulfillment spaces
Trend - "Dark stores" are miniature warehouse-adjacent spaces, whose sole purpose is to pack online orders for pick-up or delivery. Many retailers are turning their brick-and-mortar locations into micro-fulfillment hubs, or hybridizing these spaces as a bit of both, in order to satisfy demand during COVID-19. As a result, customers are not allowed inside.
Workshop Question - How might your brand create a seamless experience in the e-commerce sector?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.
Workshop Question - How can your brand serve struggling consumers post-COVID?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Franchise
When developing their franchises, brands are placing focus on Millennials
Trend - Franchise companies are seeking to attract Millennial talent as they recognize this demographic's growing appetite for business. They do so either by catering their entire brand to younger consumers or through launching special programs that call for Millennial participants.
Workshop Question - How might your brand's product/service cater to the Millennial demographic?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-Commerce Adaptation
Businesses are opting in for specialized platforms to transition to digital
Trend - As many non-essential businesses remain closed during COVID-19 lockdown orders, owners turn to digital platforms in order to seamlessly transition the brick-and-mortar experience to the online environment. These platforms are made with small and mid-sized businesses in mind, boasting lucrative features such as customer reach and more efficient payment processes.
Workshop Question - How might you adapt your brick-and-mortar service/product to the online environment?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Launch
Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Workshop Question - How might your brand debut a new product/service during a crisis?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Trend - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomer who own businesses are turning to resources that offer support from a community of their peers—offering them learning opportunities they otherwise would not have.
Workshop Question - What does community support look like for your target demographic? Is it found online or in-person?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Future Food
Futuristic food recipes are made accessible with cookbooks
Trend - The future of food encompasses everything from gastronomic cooking to sustainable practices, and brands are now creating specially curated cookbooks that focus on how people should and will be eating in the next few decades. Such items make these emerging consumption practices more accessible to the average consumer, who for now has had to experience innovative food experiences primarily outside of the home.
Workshop Question - How could your brand make future trends in its industry more accessible to its customers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends