Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Insight - The convenience of today's consumption culture has had an enormous impact on the environment, but also makes it difficult for consumers to extract themselves from the cycle of buying products just to throw them away not long after. Making sustainable choices comes with costs and challenges, and consumers are increasingly turning to brands that help incentivize sustainable purchase decisions to make it easier to be eco-friendly.
Insight - The convenience of today's consumption culture has had an enormous impact on the environment, but also makes it difficult for consumers to extract themselves from the cycle of buying products just to throw them away not long after. Making sustainable choices comes with costs and challenges, and consumers are increasingly turning to brands that help incentivize sustainable purchase decisions to make it easier to be eco-friendly.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
Trend Themes
1. Sustainable Rewards Programs - Businesses and institutions incentivize sustainable habits with programs that reward eco-conscious decisions.
2. Gamified Recycling Programs - Gamified recycling apps reward users with cryptocurrencies, traditional currencies and physical prizes.
3. Circular Recycling Initiatives - Circular recycling initiatives aim to address both affordability and sustainability in fashion and motivate eco-consciousness.
Industry Implications
1. Waste Management Industry - The Waste Management Industry can leverage gamified recycling apps to contribute to a more sustainable planet, while also providing job opportunities.
2. Retail Industry - The Retail Industry can invest in sustainable rewards programs to make eco-conscious shopping decisions more attractive to new consumers.
3. Packaging Design Industry - The Packaging Design Industry can leverage NFC-enabled recycling initiatives to create unique packaging solutions that incentivize consumers to properly recycle their plastics.
