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eLearning > Innovation & Change > Ability to Change > Module 4 / 6

Optionality

Instructor: Jeremy Gutsche
This module introduces the concept of optionality and looks how decisions we make today can limit our choices and opportunities of the future. We tend to make decisions that get short-term results, not realizing that certain choices can fix us to the path we are on and reduce our future potential. Optionality is about making decisions that increase our future choices.

To illustrate the impacts of optionality, Jeremy highlights examples from the CPG industry and his own journey building Trend Hunter and the Future Festival events. Throughout the module, you'll learn why and how seemingly small decisions you make, can have massive impacts on your future. You'll also learn more about how you can tap into optionality to increase your options and your ability to create more opportunity.
Workshop Questions:
1. What five decisions have most impacted your adult life?
2. What decisions are you making to open up your future options?
3. In which parts of your business could you create more long-term options?
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Insights by Trend Hunter AI
Robot Retail
The COVID-19 pandemic has accelerated the use of robots in retail
Trend - Autonomous devices in retail spaces that ensure limited contact between employees and customers are on the rise. Though these technologies have been used sporadically, they're in accelerated development due to the implications of retail openings amidst the ongoing pandemic.
Workshop Question - How can your brand go above and beyond to protect customer and employee health?
9.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Symptom Detection
Tech brands are launching wearables that are capable of detecting COVID-19
Trend - Companies are trying to flatten the curve with smart technology by releasing wearable devices that can detect COVID-19 symptoms. Deployed as bandages or wearables, these gadgets serve to help individuals catch an infection early on.
Workshop Question - How can your brand answer to consumer concerns about health and safety?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Monitoring
Remote patient monitoring becomes more common in the healthcare space
Trend - Remote patient monitoring systems are on the rise as the healthcare industry looks to increase the safety of both doctors and patients, as well as remove barriers related to accessibility when it comes to medical care.
Workshop Question - How can your brand better adjust for a post-COVID world?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Touchless Design
Designers are launching sensor-based devices for touchless experiences post-COVID
Trend - Public spaces and industries—especially those connected to travel, physical retail, and hospitality—are rethinking the design of their layouts, as well as the amenities and services that they make available to consumers. As economic and social restrictions due to COVID-19 are incrementally lifted, companies are looking for ways to regain consumer trust by enhancing safety measures in their facilities.
Workshop Question - What measures can your business take to ensure consumers feel safe when pandemic lockdown measures are lifted?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Management
Money management apps become increasingly specific in their goals
Trend - Finance management apps are increasingly designed with highly specialized saving or money management goals. These apps offer more goal-oriented money management options, like saving for a wedding.
Workshop Question - Conceptualize an app for your business that has one specialty focus.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Workflow
Workflow organization platforms adopt enhanced technologies
Trend - Platforms that organize workflow are taking their capabilities to the next level with functions like Artificial Intelligence powering or the added visual support of VR. These programs enhance internal processes and ensure that workflow moves past the benefit of organization, and into the realm of accelerated productivity.
Workshop Question - Consider an accelerated workflow program that your business could use to enhance internal processes?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dynamic Coaching
Customer "coaching" becomes commonplace in a variety of industries
Trend - Apps, products, and services that actively coach individuals are no longer relegated to fitness alone. Today, brands in a wide range of industries are offering access to both tech and human-sourced coaching that enhances one's skills or speeds up the process of goal-meeting.
Workshop Question - Conceptualize an on-brand coaching system that your brand could offer its customers.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Fertility
At-home fertility tests provide convenience at an accessible price point
Trend - For those struggling to get pregnant, testing one's fertility can seem to be a daunting task. To mitigate consumer concerns, some brands are offering direct-to-consumer solutions that offer a greater sense of comfort and convenience at an accessible price point.
Workshop Question - Is there a way for your brand to reduce the barriers to entry for engaging with your product?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends