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eLearning > Innovation & Change > Ability to Change > Module 2 / 6

Subtlety of Disruption

Instructor: Jeremy Gutsche
This module looks at how even the smartest business minds throughout history have overlooked and dismissed the potential of new ideas. When people miss an opportunity in their own industry, it’s not because they were blind to new ideas. Typically, smart people miss out because new ideas seem awkward and different. To find your breakthrough, you
need to better spot the subtle clues that hint toward great ideas.

To further illustrate this point, Jeremy draws on a wide range of examples from various industries including tech, auto and enterntainment. Even the most successful brands we know today have overlooked or passed on an idea that later saw tremendous success. You'll learn how even the most dominant companies can overestimate their market control and why this can steer you away from your next big idea.
Workshop Question:
What can you do to encourage disruptive thinking?
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Insights by Trend Hunter AI
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brain Control
Tech companies are developing products that can be controlled with one's thoughts
Trend - Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment.
Workshop Question - How can your brand ensure a higher degree of usability for your product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
gARment Play
Apparel brands incorporate augmented reality into clothing for an immersive effect
Trend - Brands are harnessing the power of augmented reality to create a unique and dynamic experience for consumers—one that can often be shared on social media with the push of a button. Either used as a marketing strategy or directly applied to the piece of clothing, this feature brings fashion and technology closer together.
Workshop Question - How would you harness technology to elevate your product/service?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Invite-Only Network
Invite-only online communities connect those with niche interests
Trend - Individuals with specific interests, professions and skills are connecting via online communities that are invite-only. This ensures that people who are swapping information and ideas have the same level expertise as other participants.
Workshop Question - Conceptualize an invite-only platform that your brand could use to connect its customers.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro-Learning
Quick digital education leverages instant communication for personal growth
Trend – Brands are creating micro-learning solutions for consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles. These micro-learning platforms allow for quick and engaging forms of education in the digital space.
Workshop Question - How could your brand empower its employees or customers with micro-learning platforms?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collaborative Adoption
Brands partner with animal shelters to shed light on pet adoption
Implications - As brands seek to diversify their commitments to social and environmental causes, a move toward initiatives that tug at consumer heart strings are emerging. With that, brands are seeking out ties and partnerships with animal shelters, outwardly collaborating with organizations to help fuel adoption and awareness through bold campaigns and on-site activations. These examples speak to how brands are taking a more active, blunt role in promoting various causes, even if it is outside their specific category of interest.
Workshop Question - What social causes does your business support at the moment? How could you further exemplify your commitment to those causes through bolder marketing tactics?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Packaged Fast Food
QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Trend - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.
Workshop Question - How could you present and package your most popular product in a new light? What adjacent category would you tap to expand that reach?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends