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eLearning > Innovation & Change > Ability to Change > Module 1 / 6

Intro to Ability to Change

Instructor: Jeremy Gutsche
In today's world, people miss out on new opportunity because we lead busy lives and get caught up in a predictable groove, repeating past decisions. This makes it difficult to spot opportunity, and more difficult to act. Even when we have a great idea, it can be a struggle to get buy-in, influence others, and make change happen. It doesn’t have to be that way.

This course examines how people can caught in these grooves of predictability and how to overcome them. Trend Hunter CEO Jeremy Gutsche introduces the 7 Traps of Path Depedency and how to escape them to capture new opportunity. If you’ve ever dreamed about what great ideas might be within your grasp, this course will nurture those feelings and give you tactics and exercises to bring you closer to your full potential. It will give you the push you need to overcome path dependencies, break free from the traps, and move toward something new. You’ll develop the tools to engage your next big idea and make change a reality.
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Insights by Trend Hunter AI
In-Game Recruitment
Companies are using video games for a streamlined recruitment strategy
Trend - Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for.
Workshop Question - How can your company work with different industries to create new strategies to a common goal?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Interview
Companies are developing digital platforms to make interviews more accessible
Trend - The hiring process can be tedious, and companies are developing platforms in the digital space that make virtual interviews simpler. These emerging mediums are increasingly relevant as many brands have turned almost entirely virtual in the way they conduct business.
Workshop Question - How can your company develop more accessible experiences for consumers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Fitness
Augmented reality apps encourage exploration and fitness simultaneously
Trend - Apps that manipulate and gamify users' surroundings are increasingly focusing on adventure merged with fitness. These augmented reality workout apps give consumers the opportunity to explore surroundings in a way that's both playful and that prioritizes health.
Workshop Question - How is your brand offering experiences that keep consumers committed to their goals?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Sanitizer
Designers are launching concepts to aid with public sanitation post-COVID
Trend - Design studios are creating mock-ups for sanitation and these products aim to potentially alleviate the stress of being in public spaces in a post-COVID-19 world. Although mostly conceptual, these designs offer a glimpse into new, accessible developments that can be useful for many businesses.
Workshop Question - How can your brand alleviate consumer stress in a tense situation?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dining Virtual
Restaurant brands facilitate virtual dining experiences amidst the COVID-19 crisis
Trend - Restaurants and brands are bringing customers to them via virtual dining options in light of the COVID-19 pandemic that's shut down in-person dining operations around the world. These virtual meetups bring people together and give customers a sense of community.
Workshop Question - How is your brand supporting its customers through times of crisis?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Crisis Retail
Brick and mortar spaces will likely undergo long term changes post-COVID
Trend - After the restrictions on public movement due to COVID-19 have eased or lifted around the world, retail spaces will still require additional safety measures in order to keep infection risks at a minimum. This will occur (and is already occurring) in the form of contactless payment systems, limiting customers in-store, and redesigned layouts that enforce physical distance between customers.
Workshop Question - How is your brand preparing for a post-COVID world?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Loneliness
Brands look to combat loneliness amidst the COVID-19 pandemic
Trend - With physical distancing measures preventing people from being able to go out and socialize as they once did, brands are looking to combat the worsening feelings of loneliness that people around the world are dealing with. Apps and services that bring people together remotely are able to aid in maintaining the mental health of consumers.
Workshop Question - How is your brand helping consumers navigate uncertainty and instability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Support
Peer-to-peer support becomes a lifeline for communities overcoming COVID-19
Trend - Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities.
Workshop Question - How is your brand facilitating community support at this time?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fitness Exchange
Athletic brands offer indulgent eats to balance strenuous physical activities
Trend - An offshoot of the “halfway healthy” phenomenon, we’re seeing fitness brands that traditionally host events like marathons go one step further with indulgent consumption rewards. Offering comfort foods like pizza and burgers to those who finish races or engage in active clubs, retailers are actively expanding what it means to live and lead a healthy lifestyle, through offering more indulgent offerings often not associated with such physical activity.
Workshop Question - How might you tackle consumer hesitations around living a healthier lifestyle? How can you better balance their priorities?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends